Savers Benefits Brochure & Poster
Savers needed a design for their employee open enrollment brochure that would help their team members explore their benefits and make the right decisions about their health.
Strong illustrations and engaging headlines transmit a sense of playfulness that make the content approachable. The design concept played off the year 2020 (as in 20/20 vision) and the idea of team members seeing their benefits more clearly. The main messaging was “Focus on your benefits” with an emphasis on “your” to address that employees get to choose what is right for them.