Earth Month Donation Campaign

Every year in April, Savers & Value Village host a store-wide Earth Month Donation drive. They needed a campaign that would grab attention, bring in supply and drive awareness around their partnerships with local nonprofits. The below design and copy was visually playful and heartfelt. It's simplicity allowed for a strong visual impact from print, web, large scale signage to store graphics. 

ROLES: Concept to Completion  |  Art Direction

Collaborators: Savers Marketing

© 2020 Jenny Caldwell Design.

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