Halloween Integrated Campaign

Halloween is one of Savers & Value Village’s most profitable times of the year and brings in shoppers who may not otherwise shop thrift. This graveyard-themed campaign created a fun store experience and incited shoppers to explore the store beyond the Halloween shop. With humorous copy, the shopper is drawn into the fun possibilities of creating a thrifted costume. When you “haunt high and low, you never know what you’ll find!”
 

ROLES: Concept to Completion  |  Copywriting Direction  |  Illustration

Collaborators: Savers Marketing

Halloween-HangingBanners.jpg

Hanging Banners

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Hanging Banners & Gate Entrance to the Halloween Shop

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HauntHigh&Low.jpg

Halloween Shop Entrance Sign

In-Store Signage

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Floor Clings

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ScreamingLastMinDeals.jpg
DigIn&Save.jpg

Cash Register Signs

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Website Design

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Parking Lot Signs

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Dressing Room Mirror Clings