Halloween Integrated Campaign

Halloween is one of Savers & Value Village’s most profitable times of the year and brings in shoppers who may not otherwise shop thrift. This graveyard-themed campaign created a fun store experience and incited shoppers to explore the store beyond the Halloween shop. With humorous copy, the shopper is drawn into the fun possibilities of creating a thrifted costume. When you “haunt high and low, you never know what you’ll find!”

ROLES: Concept to Completion  |  Copywriting Direction  |  Illustration

Collaborators: Savers Marketing

Hanging Banners

Hanging Banners & Gate Entrance to the Halloween Shop

Halloween Shop Entrance Sign

In-Store Signage

Floor Clings

Cash Register Signs

Website Design

Parking Lot Signs

Dressing Room Mirror Clings

© 2020 Jenny Caldwell Design.

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