Halloween Integrated Campaign
Halloween is one of Savers & Value Village’s most profitable times of the year and brings in shoppers who may not otherwise shop thrift. This graveyard-themed campaign created a fun store experience and incited shoppers to explore the store beyond the Halloween shop. With humorous copy, the shopper is drawn into the fun possibilities of creating a thrifted costume. When you “haunt high and low, you never know what you’ll find!”
ROLES: Concept to Completion | Copywriting Direction | Illustration
Collaborators: Savers Marketing

Hanging Banners

Hanging Banners & Gate Entrance to the Halloween Shop


Halloween Shop Entrance Sign
In-Store Signage

Floor Clings



Cash Register Signs

Website Design


Parking Lot Signs

Dressing Room Mirror Clings