Mother’s Day Print & Digital Campaign
Mother’s Day was the perfect time for a campaign to grab attention to one of the largest target shoppers for Savers & Value Village – the value conscious mom. This campaign was a light-hearted play on some well-known mom-isms and brought awareness in a fun way about thrift shopping. It involved extensive digital advertising, social imagery, in-store graphics, and a coupon book.
ROLES: Concept to Completion | Copywriting | Art Direction
Collaborators: Savers Marketing