Mother’s Day Print & Digital Campaign

Mother’s Day was the perfect time for a campaign to grab attention to one of the largest target shoppers for Savers & Value Village – the value conscious mom. This campaign was a light-hearted play on some well-known mom-isms and brought awareness in a fun way about thrift shopping. It involved extensive digital advertising, social imagery, in-store graphics, and a coupon book. 


ROLES: Concept to Completion  |  Copywriting  |  Art Direction

Collaborators: Savers Marketing

© 2020 Jenny Caldwell Design.

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